Middle East & Africa [row] [column class=”medium-3″] busi_middle1 busi_middle2 [/column] [column class=”medium-9″] Opening up a market in the regions of the Middle East and Africa was one of the biggest challenges for LG. The company was finally able to implement a more localized strategy and marketing activities after repeated attempts and failures. This new strategy led to an increase in brand awareness of 90% and a dramatic rise in sales. LG is also committed to providing various local services and sustainable solutions to social issues, enabling the company to become the top brand in most countries in the Middle East and Africa. [/column] [/row]